D Wieden. “Just do it.”, Kennedy, Adweek,, Nike, 1988, https://www.adweek.com/creativity/happy-25th-birthday-nikes-just-do-it-last-great-advertising-slogan-150947/. Accessed March 26th 2019

The Logo of inspiration

           When people hear of the popular brand Nike what do they think of? What message does their motto give its customers, what does "Just do it" mean, and how did it originate. With Nike being geared primarily towards athletes, not many people know of the meaning of its motto "Just do it". However, these few words send a message that has pushed people to do more through out the years.

When people think of Nike they only see the most popular shoe brand that most are shopping at. While shopping however, people come across the words "Just do it". many wonder what it means and where it came from. Originating in 1988 with Dan Wieden created the phrase from a convicted murder sentenced to death. Wieden took the words "Lets do it" from murder Gary Gilmore, liking the words he changed it to become the logo we know today. Although the management of Nike did not believe the new motto would work, it ended up becoming popular internationally. 

So what does the motto mean, what message does it send to its customers? Based on what people see in the commercials, the motto pushes people to overcome any challenge and follow their dreams. It inspires people to never give up on your goals and to of course "Just do it" when it comes to doing a task. Customers feel a sense of motivation coming across Nike's logo seeing the words within it, it also encourages them to buy their products. 

In conclusion, Nike's logo sends a message of inspiration and motivation. It originated from a convicted murder words that later made the words for their logo. Finally, it means to achive your goals and follow your dreams, as well as never to give up.